Week 3 – Week 4: Module 4 Case Studies’ Questions

Module 3: Week 3 – Week 4: Module 4 Case Studies’ Questions

Earls Restaurants Ltd

1. How did Earls’ lack of an effective communication plan impact the company’s relationship with community ranchers?
2. Do you believe that communication between Earls and their customer base was imbalanced? Why or why not?
3. What would you advise to Earls’ marketing team in regard to sourcing outside of Canada?
4. What strategies to remedy the communication breakdown would you recommend to Earl’s leadership? Why?

Source: R. Chandrasekhar wrote this case under the supervision of Professor Mary Weil solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2017, Richard Ivey School of Business Foundation Version: 2017-01-06

Emojis in Business

1. Discuss, whether the use of emojis can increase consumer engagement.
2. Discuss any negative impact from the use of emojis.
3. Discuss professional and unprofessional use of emojis.
4. What advice would you give to a startup company regarding the use of informal language and emojis?

Source: This case was written by Sushree Das and reviewed by K. Bhagyalakshmi, Amity Research Centers Headquarter, Bangalore. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. © 2017, Amity Research Centers Headquarter, Bangalore. Website: www.amity.edu/casestudies/ No part of this publication may be copied, stored, transmitted, reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner.

Employer Branding and CSR

1. Do companies engaged in CSR communicate their practices effectively in online recruitment advertising?
2. What CSR information should companies include in online job advertisements to improve their employer attractiveness to prospective candidates?
3. Discuss how CSR practices can impact employee retention and turnover.

Source: Petya Puncheva-Michelotti, Sarah Hudson, Gewen Jin. Rennes School of Business, Rue Robert d’Arbrissel, 35065 Rennes Cedex, France b Capgemini (China) Co., Ltd., Shanghai 200025, China. Copyright 2018 by Kelley School of Business, Indiana University. For reprints, call HBS Publishing at (800) 545-7685.