Write your discussion post of about 600 words to cover all elements. Do not use textbook case studies for your discussion post.
As you read in chapter 1 about the four main elements of diffusion – innovation, communication channels, time & social system – and the case studies presented, identify an example of a technological innovation that has diffused and has failed and one that has diffused and succeeded in a social system. Identify the methods that were used to communicate information about the characteristics of each innovation.
- Describe how each innovation was diffused.
- Provide information on the perceived attributes each innovation (relative advantage, compatibility, complexity, trialability, & observability).
- How did the characteristics of each social system affect the adoption of each innovation?
- How long did it take for adoption or non-adoption? (Remember the Scurvy case study and the obvious results of the lemon juice!)
In your opinion, why did one innovation fail and the other succeed?
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