Selling Sneakers: An Advanced Accounting Challenge

Everybody owns at least one pair of athletic footwear. Ever wonder how much money the
companies behind them are earning?

You have recently been hired by a large shoe company (Nike, Adidas, Puma,
Under Armour, or Skechers) to analyze its financial strengths and weaknesses, assess its
overall health, and compare how they stack up against the competition.

Over the semester, you’ll complete activities that will get you familiar with the
company’s inner workings and financial performance. Your insights will help them gauge its
current position in the marketplace and determine new strategies to run past the competition.

Here is an overview of the topics that we will cover:
1. Company overview
2. Company financial
3. Cash & controls
4. Receivables
5. Inventory
6. Long-term assets
7. Current liabilities
8. Long-term liabilities
9. Corporate equity
10. Cash flow
11. Final analysis

In the end, you’ll understand the ins and outs of how $120 billion worth of athletic shoes are
sold each year in just about every country on the planet.

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