You are expected to write at least one page (typed, single-spaced, 12 pt. font). Please be concise when you formulate your answers (quality over quantity); your response should not exceed two pages. Failure to follow instructions will lead to deductions.
In this assignment you will answer two questions.
Do you think the real beauty campaign was successful? If so, why? If not, why?
How do you think the timing of the campaign contributed to its success? Do you think it would have done better or worse if it had been launched much earlier than 2000? Do you think it would have done better or worse if it had been launched much later than 2000? Why?
Spend some time searching the Internet to get a sense of where Dove is now.
What is Dove doing with its campaign? What people are saying about Dove today? Are there new developments? What are possible future developments (and should there be any)? (Bullet points are fine for this answer)
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