Public Communication


  1. Read Leavitt, P. A., Covarrubias, R., Perez, Y. A., & Fryberg, S. A. (2015). “Frozen in Time”: The Impact of Native American Media Representations on Identity and
    Self-Understanding. Journal of Social Issues, 71, 39–53. doi: 10.1111/josi.12095

-I will upload this reading pdf file on the file sections

  1. Review Section 6.1a (Stereotypes Are Beliefs About Social Groups) in the book (Social Psychology)
    -This is a web-based e-book (the publisher calls it a “LabBook”): Franzoi, S. L. & Oswald, D. L. (2021). Social Psychology, 8th ed., BVT Publishing.


-click above link: You can access that e-book. When you click that link, you can see this page below.

-Here is the login email address and PS: Email PS: Pzinoq@0

-After you login, you can see this page:

-Left side, Click the “LAB BOOK” (advanced ebook) NEW

-and then you can see this page:

-Click the “open LABBOOK” and you can read the E-Book!!!!!

  1. Create an 800-1200 word lay-audience explanation of the research

Your assignment is to create and submit an 800-1200 word lay-audience explanation of these ideas. This should not be in the style of a class paper or academic essay—think newspaper article, blog post, Scholastic News article, etc. The most successful explanations will not only demonstrate your own understanding, but will also deploy tips and instructions from “(General Guidelines) helpful materials”, in order to create a compelling piece of writing for general audiences. I will attach the link here and post some “helpful materials” on the file section. These materials can help the writer create a compelling piece of writing for general audiences. The materials I have posted will provide information and tips to help you perform this task.
(General Guidelines) Helpful material file name:
JOURNALISM -(check the file section)

-12 Tips for Scientists Writing for the General Public: writing-for-the-general-public
-Writing Young: Crafting Science Stories for Kids: e-stories-for-kids/

-Sparks (2016) Ch 2 Content Analysis.pdf – (check the file section)

  • Finding Truth in Fiction, Chapters 3 & 4:

Remember: This should not be in the style of a class paper or academic essay—think newspaper article, blog post, Scholastic News article, etc.
Citations just need to be discernable to the lay audience. Like, if you were reading an article cold, would you be able to tell where they are getting the evidence from? That’s the defining test. Page numbers are helpful, but not a necessity.
There are a couple of ways you can tackle this. Any of these are fine.
1) you can do APA style with a works cited page at the end.
2) you can provide the information for your citation in-line. An example would be as follows, “The University of xxx conducted a study in 2016 studying the effect of XXX. They found that XXXXX (p. 16).” And then you could include the full citation in a footnote or a link to it as a hyperlink over the first introduction of the research.
I would recommend reading a news article and getting a sense for how they do it if this explanation is still confusing.

Your assignment will be graded according to the following criteria:
● Communication of course concepts: Are your explanations of course concepts accurate? Do you demonstrate clear understanding via your writing? Are there conceptual misunderstandings or unclear explanations that warrant review?

● Structure and Organization: Is there a clear structure to your writing? Do you utilize transitions, compelling leads, appropriate terminology, etc. in order to help walk your audience through the concept you are trying to communicate to them? Is there any “fluff” or extra verbiage that could be eliminated?
● Relevance to your audience: What are the stakes involved in your audience understanding the concepts you are writing about? How might they be visible or relevant in their day-to-day life? Why should your audience care about this?
● Quality of Writing: Is your writing engaging? Have you constructed a particularly profound/exciting narrative? Have you taken the tips from “Public Communication – General Guidelines” and made especially effective use of them?

Your assignment should be formatted as:
● Font: Times New Roman, 12pt
● Double spaced, 1-inch margin
● Write the word count at the end

Here is the Rubric: Please read the rubric carefully and follow the instructions.(keep scrolling)

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