Product Development

The Prompt
You will read Problem B. in Chapter 4 and write a paper of 3.5 pages, double spaced, 12 pica, double spaced, of no less than one thousand words answering the following 4 questions. You will use sources of your choice to help write this essay. (Paper Must Be Completed In Word Doc)

First here is the reading of problem B:
Tanya is the team leader of a cross-functional product-development group in a consumer products company. The group meets from time to time to discuss new ideas for products. Another of its key activities is to help develop a product after agreement is reached by higher-level management that a product idea is worth pursuing. Tanya enjoys her role as the leader of a cross-functional team, and she hopes to use the experience as a springboard to a marketing executive position.
Tanya prides herself in being candid and direct in her interactions with coworkers in the marketing department in which she works as a senior marketing analyst and assistant to the department head.
Tanya is also proud of how she is candid in her interactions with members of the product-development team.
Two weeks ago, the team was meeting to discuss the merits of introducing a multi fruit flavored energy drink to the market. The CEO was attending this particular meeting to get a direct feel for
how the product-development team operates. Ten minutes into the meeting Tanya said, “We have to carefully evaluate whether an energy drink has any chances of success. As we all know, our company has had far too many flops. I remember we once introduced an instant-spaghetti product to the
market that was a total bomb. I think we lost $10 million on that idea, and we were ridiculed by food critics.” In response to Tanya’s comment, the CEO shook his head from side to side but made no
spoken response.
One week ago, Tanya posted the following comment on Facebook, Twitter, and Instagram: “Our company is getting ravaged by house brands. But not to worry, we make a lot of those house brands for large supermarket chains and big box discounters.” The vice president of marketing, asked a staff member to investigate whether Tanya was really the person responsible for this post, and to report back to her with the answer.
At a product-development meeting today, a food-packaging scientist named Obdu Wobegun attended because there would be some key issues about package design likely to surface. Tanya
welcomed Obdu to the meeting, and then asked, “Obdu, are you sure you are a United States citizen? We can’t afford to have any foreign spies at our meeting.”
Later today, Tanya received a text message from her immediate manager Gus that read: “We must talk in person. You are out of control.”

These are the Questions You are answering

  1. In what ways might Tanya be committing Political Blunders?
  2. If Tanya is committing political blunders, to what extent might they hinder her chances of becoming a vice-president of Marketing?
  3. How should Tanya’s boss deal with her with respect to the type of political blunders she has committed?

Footnote and Citation Requirement:
When using citations (or footnotes or endnotes), the numbers are consecutive through the course of the paper—you don’t use the same footnote number for several quotations from the same source. Each reference gets a new, sequential number. If the same item (source) appears several times in your footnotes, you can abbreviate the reference in the second, third, fourth (etc.) appearance, but be sure to give the page number each time. [Note: nearly all word processing programs will create footnotes for you easily and painlessly. In many versions of Microsoft Word, you use your “Insert” or “References” Menu and locate “Footnote”; follow the dialogue boxes to create automatically numbered footnotes, easy as pie!] Here is an example of what citations (or footnotes or endnotes) look like, if you had used two sourcesin this paragraph [which would be double-spaced, of course]:
Blah blah blah, blah, blah blah, and Swain notes, “Blah blah blah.”1
Gaar disagrees, arguing, “Blah, blah blah.”2 Both authors agree that there are three main issues, but Swain thinks number two is most important.3 Gaar, on the other hand, thinks that blah blah blah.4It is possible that neither author is correct, although Swain raises an interesting point, saying, “Blah, blah, blah.”

Then the footnotes would appear at the bottom of the page as they do in this document. Note that the footnotes are numbered consecutively through the course of your document. At the bottom of the page, No. “1” indicates the proper citation to use for the first footnote to a source in your paper; the “2” shows the shorter footnote citation used for the second (and third, fourth, etc.) reference to that same item.
Joseph P. Swain, The Broadway Musical: A Critical and Musical Survey (New York: Oxford University Press, 1990), 136. [<— the first time you quote or paraphrase from this book]

Gillian G. Gaar, She’s a Rebel: The History of Women in Rock & Roll (Seattle: Seal Press, 1992), 101-2.

Swain, Broadway Musical, 153. [<— the second time you cite Swain’s book]

Gaar, She’s a Rebel, 106. [<— the second time you cite Gaar’s book]

Swain, Broadway Musical, 187. [<— the third time you cite Swain’s book]

Here is an example of what the Bibliography should look like and it should appear at the end of your paper:

Amos, Tori. Little Earthquakes. Atlantic 7 82358-2, compact disc.
Gaar, Gillian G. She’s a Rebel: The History of Women in Rock & Roll. 2nd ed. New York: Seal Press, 2002.
Loewe, Frederick. My Fair Lady. Original Broadway Cast. Columbia CK 2015, compact disc. [2015]
Regal Corporation. “Interesting Webpage.” Interesting Website. Last modified 2017.
Swain, Joseph P. The Broadway Musical: A Critical and Musical Survey. New York: Oxford University Press, 1990

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