Prepare a Marketing Plan for a Service Industry

Objective: Prepare a marketing plan for a service industry
For your term project, your business is releasing a new product. You will need to define the product and create a plan for marketing the product that addresses the components we have been reviewing in the lessons and reading during this class.
Questions that should be answered as you craft your new product analysis and marketing plan include but are not limited to:
• Who is the customer?
• What is the price vs. value?
• How does the product relate to the brand?
• What is the marketing environment?
• How will research be conducted?
• How will demand be generated?
• How will marketing communication be integrated?
• Which outreach and communication tactics will be utilized?
• What will make the product successful?
You may prepare and submit your marketing plan using the standard essay format. The essay should be at least 5 pages and not more than 10 pages [not including title page or references].
Use outside research to provide validation, corroboration, or contrasting perspectives in order to support your perspective.
Writing Expectations
• Written communication: Written communication is free of errors that detract from the overall message.
• APA formatting: Resources and citations are formatted according to the current edition of the APA handbook for style and formatting.
• Length is less important than content. Each element should be sufficiently discussed without “fluff.”

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