Marketing Strategy Case Problem Solving

The reading for the case was provided in a separate attachment. I have also provide an example of a previously completed assignment for you to reference for better understanding of expectations. For this assignment ONLY 1 PROBLEM should be identified.

Complex Problem Solving Team Case Analysis For Marketing Strategy
You will be completing a case study for this class. Information below outlines the approach you will use for the cases.
A case is a summary of a business situation. Just as in an actual business environment, cases do not focus on a single problem, rather they describe a business situation at a particular point in time. Your case analysis must be centered on your use of the course marketing strategy concepts and terms used to analyze complex marketing problems faced by businesses.
For this course, your case analysis will focus on complex problem solving methods through:

  1. Updating the case.
  2. Use the relevant unit concepts and terms to conduct an analysis.
    o Relevant concepts should include using the concepts outlined in the unit assignments as appropriate.
  3. Critical Analysis
    o Identifying problems
    o Surface alternatives to address the problems
    o Evaluating the pros and cons of the alternatives
  4. Make recommendation based on the above analysis.
    o Develop a tactical GANTT Chart
    Directions and Format
    CASE: Tesla Races Ahead With Nontraditional Marketing Strategy
    Below you will find the format your team should use for case analysis.
    You should use APA formatting within the case citations and in your references. You should use the headings below to help focus your approach to the case write-up. Students often ask how long assignments should be. Suggestions are given below, but this can be adjusted based on the size of your team. An example of a previous case has been provided.

Case Update (1-2 pages)
Cases are always a snapshot in time. Your first task will be to provide a brief update of the current situation given the major changes (identified and justified by your team). Relevant material should be cited. For example, if you were doing a case on USA Today, this would need to be updated to reflect current trends in media consumption through electronic media and the overall general decline in newspaper circulation. Do not just give a summary of the case.
Critical Analysis
For the Critical Analysis, your problem statements, opportunity statements, alternatives, and pros and cons should focus on the units as indicated below. Note you should be focusing on marketing strategy issues.
Your case may require an analysis of alternative business models. This should include an analysis of the current business model as well as other feasible business models used by competitors, in other industries, or emerging trends. Each business model alternative will have pros and cons.
Under this section, you will:
a. Identifying problems
b. Surface alternatives to address the problems, and
c. Evaluating the Pros and Cons of the Alternatives.
Each of these will be explained below followed by the format you should use for this section.
a. Identifying a problem
After you have updated the business case, you must develop a framework from which to look at developing strategic alternatives. The first step is to brainstorm problems and then turn these into problem statements. You should not focus on alternatives to these statements at this point because this can limit your brainstorming analysis.

A problem statement is a two sided coin. In example above Unit 1, ULO 3: Evaluate business models to understand how businesses create value for customers. You may have analyzed alternative business models. If in your team’s brainstorming process, you feel that the business should evaluate alternative business models, you could frame this as:

Problem #1: Business X needs to consider alternate business models. (This should be used to if the business’ current model is no longer viable.) You should include a brief justification of this problem related to your case analysis.

You can brainstorm a series of problem statements. For your Case #1 you should limit your problem statements to four. These should be what your team considers to be the most important issues to be addressed.
b. Surface Alternatives to address the problem
After identifying each problem, your next step is to determine alternatives to solve the problem. When surfacing alternative strategies to a problem, you must identify more than one alternative. If you limit yourself to one alternative you limit the choices you can make and limit your thinking proces¬ses. If a problem has only one solution, it isn’t really a problem it is just something that has not been acted upon.

The approach you should use to identify alternatives is to brainstorm all of the possible alternatives you or your group can surface and then determine what alternatives are relevant. This requires looking at the problem and finding out how marketing strategy principles would provide a solution. Alternatives should be statements. They don’t need to be justified, they are evaluated in the Pros and Cons.
c. Evaluating the Pros and Cons of the Alternatives
Each alternative will have its own pros and cons. These are strengths and weaknesses associated with the alternatives. The pros and cons provide the information that will be used by you to decide which of the alternatives will be recommended.

Pros and cons should be fact based and ideally linked to cited research (using APA 7th edition). Note that in this class there is no expectation of primary research so your focus should be on secondary research.

For example, assume that an opportunity exists to change the business model outlined above and Alternative #1 is: Reposition the company’s product image to be higher quality than competitors.
 Pros can include (these are generic because they are not linked to research sources):
 Differentiates your products from competition (could require your team using positioning maps).
 Allows for higher prices increasing your margins (could require an analysis of competitive prices and break even points).
 Will allow for higher quality products with higher quality materials (you may want to link this to the consumer decision process).
 Cons can include:
 May require an increase in promotional budget to reposition products (use case related details if provided).
 Higher quality products could require a new sales approach for distributors (use case related details if provided).
 This may require targeting new market segments resulting in increased costs (use case related details if provided).
Critical Analysis Section Format
(Each problem with alternatives plus pros and cons should result in 1-2 pages of content.)
The write-up should outlined as follows:
• Problem Statement #1: Short paragraph with statement and justification.
o Alternative Solution #1 (Statement)
o Pros:
 #1) Short Sentence or sentences justifying as a pro with citations as needed.
 #2) Short Sentence or sentences justifying as a pro with citations as needed.
 #3) etc.
o Cons:
 #1) Short Sentence or sentences justifying as a con with citations as needed.
 #2) Short Sentence or sentences justifying as a con with citations as needed.
 #3) etc.
o Alternative Solution #2 (Statement)
o Pros: As above
o Cons: As above
o Alternative Solution #X.
• Problem #2 Statement:
o Alternative Solution #1 (Statement)
o Pros: As above
o Cons: As above
o Alternative Solution #X…
Recommendations (Max 2-3 pages with GANTT Chart)
You must give a recommendation for the case based on the above analysis. This will most likely be a combination of various alternatives to solve the identified problems and/or opportunities. You do not need to restate the reasons for recommending individual alternatives; their strengths and weaknesses are outlined in the case analysis pros and cons. If you state a problem, be sure you recommend a solution to that problem in your recommendation.
You do however, need to justify the combination of alternatives you recommend and the order of your approach. This could be justified in terms of the synergies created or value creation for customers.
For example, from the analysis above, your recommendation could be:
• Problem #1 will be addressed first for the following reasons… We are commending Alternative #1 (describe) followed by Alternative #3 (describe).
• For Problem #X we are recommending Alternative #X (describe)
• For Opportunity #X we are recommending Alternative #X (describe) and Alternative #X (describe).
• Etc.
• We are justifying this recommendation because this….
A GANTT Chart allows for organizing a series of stages to achieve a strategic goal. While a GANTT Chart can be used for the entire strategy you have outlined above, for this exercise your will move to tactical planning for one set of tactical sub-steps to a strategic alternative.
For example, since your team may have recommended the strategic Alternative #1, you would develop the following GANTT Chart.
Alternative #1 is: Reposition the company’s product image to be higher quality than competitors. Justification: Finally, justify the tactical steps you have outlined and the order of approach.

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