Environmental Cultural Approach to International Marketing

This assignment focuses on environmental cultural approach to international marketing.

1. The political environment in India has proven to be critical to company performance for both
   PepsiCo and Coca-Cola India.
   a) What specific aspects of the political environment have played key roles?
   b) Could these effects have been anticipated prior to market entry?
   c) If not, could developments in the political arena have been handled better by each company?
2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India.
   What benefits or disadvantages accrued as a result of earlier or later market entry?
3. Which of the two companies do you think has better long-term prospects for success in India?