Digital Marketing Project: Part 1

Complete Part 1 of Digital Marketing Project:

Choose a tech company: See this article for examples:
Choose a tech company and address questions 1-3 in Part 1 of your paper. Review industry changes and direction to assist you in providing what trends, strategies, and technologies can be developed.

  1. What is the primary business and how are the platforms unique?
  2. Who are the consumers and what products and services are offered?
  3. What marketing strategies are used to grow and expand the business?
    • The page requirement for Parts 1 & 2 collectively is 10-15 pages. This does not include the cover page or reference page.
    • Include at least 5 references in total for both parts.
    • KU online library:

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