As a requirement for this series of meetings, post one main response to each of the two topics; one of them should be by Saturday midnight ET of Week 5. Then respond to at least two main postings from the team by Tuesday midnight ET of Week 5.
What is a social media CRM platform? Why would an online merchandise store like CompanyOne combine CRM and social data? What is the impact on its brand? Explain.
How can CompanyOne use social CRM tools to track and engage its customers across different social platforms? What should CompanyOne do to ensure a successful social CRM strategy? What challenges can it face? Explain.
Scheiner, M. (2021). What is social CRM? 10 Best social media CRM tools & software platforms. https://crm.org/crmland/social-crm
Discussion Topics 3 and 4
As a requirement for this series of meetings, post one main response to each of the two topics; one of them should be by Saturday midnight ET of Week 6. Then respond to at least two main postings from the team by Tuesday midnight ET of Week 6.
There are three key elements to be considered when CompanyOne conducts a digital brand analysis. These elements are:
1. Brand share 2. Brand audience 3. Brand and consumer alignment.
Explain the role that each of these elements plays in CompanyOne’s digital brand analysis.
Most social platforms provide huge amounts of data; however, in the aggregate, which is not very useful. Accordingly, it is not advised that CompanyOne analyze its traffic in aggregate. Web analytics guru Avinash Kaushik argued that “data in the aggregate is useless;” companies should segment or die! (Hemann & Burbary, 2018, p. 13).
Explain six of the segmenting strategies that CompanyOne may pursue when using Google Analytics (GA), and the pros and cons of each of them.
Hemann, C., & Burbary, K. (2018). Digital marketing analytics (2nd. ed.). Pearson
Do you need urgent help with this or a similar assignment? We got you. Simply place your order and leave the rest to our experts.