Choose one of the following 3 options
Option 1: Commercial Business Case for New Service or Product
Topics
- 1 Page Executive Summary (10% of marks)
- Description of service (20% of marks)
- Customer demand, service offering from customer and operator perspectives, geography, technology requirement – how does it fit with strategy
- Commercial appraisal (whole life of project) (20% of marks)
- Revenue generated, gross margin generated, operating costs and capital spend required, payback period, impact on EBITDA, EBIT and cash generated
- Strengths, Weaknesses, Opportunities & Threats for new service or product
(15% of marks)
- Including review of competition and comparison with ‘do nothing’ option
- Ways of reducing risk and maximizing profit (20% of marks)
- Conclusions – key issues and recommendations (15% of marks)
Submissions should be 5000 to 6000 words and submitted to the Turnitin area on the platform
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