Case Study of Market Structure from a Country of your Choice

Assessment Instructions

What do you need to do for this assessment? 


You are required to research a company from one of the following industries in a country of your choice in order to analyse the market.

  • Steel industry
  • Restaurant industry

In your report, you are required to demonstrate understanding of factors that influence the market forces, the interaction of supply and demand in the market and the concept of elasticities. You should support your argument with real world evidence in order to demonstrate your ability to apply theoretical concepts to real situations. Please use diagrams to illustrate your points.

The aim of the task is to test your understanding of key market forces in different countries and your ability to make effective interpretations. The theory of market covered in weeks 2 and 3 (supply and demand, market equilibrium and elasticities) and weeks 5 and 6 (market structures) can be used to support this assessment.

Please note: This is an individual assessment so you should not work with any other student.


Your report should be divided into the following 5 sections.

Section 1: Introduction (100 – 150 words)

Section 2: Market analysis (300 – 400 words)

Section 3: Elasticity (300 – 400 words)

Section 4: Market Structure (300 – 400 words) Section 5: Conclusion (100 – 150 words)

Theory and/or task resources required for the assessment:

You must conduct secondary research for this assessment finding relevant sources independently, in addition to the resources listed in your module handbook.

You should use diagrams as part of your response to the question.

The marking criteria are listed below. These are the things your tutor will be looking for when marking your report. Your report must showcase your understanding of the theory of market and market structures studied in the module. 

Referencing style:

You should refer to a minimum of 5 relevant academic sources for your report. 

Your notes or materials provided in class will not be counted as academic references. Wikipedia and economic reference websites such as will not be counted as academic references.

You must include a Harvard style reference list at the end of your report. A full bibliography is also required at the end of the report.

Expected word count:

You are expected to write about 1200 words (-/+ 20%), following the specific structure outlined above. Note: The word count does not include the bibliography or citations in the text.

Learning Outcomes Assessed:

  • Explain the theory of how the market mechanism operates to determine prices and the factors that affect it in country of your choice.

Analyse different market structures and their impact on the decisions made by individual firms and the effect on consumers in country of your choice.

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