Business Analytics Assignment

The word limit for Section 1 is 1150 words and for Section 2 is also 550 words. References will not be counted towards word limit.

SECTION 1:

The aim of this assignment is to demonstrate knowledge and understanding of contemporary research and applied developments in the rise of the data economy. In this regard write a report to:

 – Critically review the contemporary literature to discuss the strengths and difficulties of adopting business  analytics  in  a  specific  industry  of  your choice (e.g. Manufacturing, Healthcare, Retail, Telecommunication, Transport,  Finance,  etc.).  Provide some interesting  suitable  examples  as
appropriate to support your arguments. (500 words)

 – In the selected specific industry, give examples on descriptive, predictive and prescriptive analytics applications  with  structured  and  unstructured data. Present new applications instead of applications widely covered as a part of the module. (500 words)

–  Discuss  the  specific  differences  between  classification  and  clustering applications  for  data  analytics  in  your  selected  specific  industry.  (150 words)

The report should be well structured into different logical sections (including References at  the  end)  and  you  should  make  sure  that  you  write  in  a focused  manner.  Add  a  short  executive  summary  in  the  end highlighting  the  key  discussions  and  findings  which  will  not  count  in  the word  count.  Report  should  be  typed  with  font  size  12,  and  1.5  line spacing.

SECTION 2:

James Russon owns a medium sized lamb farm within the UK. He wants  to  improve  the  operational  efficiency  at  his  premises  and streamline the flow of product (lamb), information (demand of lamb from  clients)  and  finance  thereby  attaining  a  competitive edge against its rival farms.

Select  one  of  the  data  technologies  (RFID,  Cloud Computing Technology, Blockchain) and provide in-depth analysis about how it can be employed by James to generate competitive advantages.

Adhere to the word limit (550 words). Academic references should be from journal articles, government reports, leading news outlets and consultancy (KPMG, Deloitte, etc.) reports published in recent 10 years and should be formatted in line with Harvard referencing. Report  should  be  typed  with  font  size  12,  and  1.5  line spacing.