Age Subculture

use header and sub-headers
use text and credible resources to support my ideas and arguments. use APA-formatted direct and indirect quotes
write an initial post that is a minimum of 350 words.
It is mandatory to use headers and sub-headers in your post. You can use the words you see in bold in the questions as subleaders for each section of your work or you are welcome to create your own. Just remember that you need to have the correct number of subleaders according to the parts/sub- parts of the question.
Prior to beginning work on this discussion forum, read Chapter 13 and review Sections 13.2 and 13.4 from the course text, Consumer Behavior: Buying, Having, and Being.
For this discussion forum you can select either choice A or B to complete, so pick only one and
answer both questions of that choice.

For peer responses, you need to respond to at least one peer who has not selected the choice you did.

African Americans, Hispanic Americans, and Asian Americans are the “big three” American ethnic subcultures. Put on your consumer behavior hat and assume you are on a team tasked with creating an ad for a brand of your choice. Address the following in your post:
Pick one of these ethnicities and explain two consumer behavior and subcultural elements that you would include in your ad so it resonates well to that group settled in the United States or in new communities in the United States.

Tip: Settled means established in the U.S. as a 2nd or 3rd generation immigrant. You can also answer this question in terms of relocating to a new community that may have significant population of the ethnic group you are discussing. Settled in this case means established in the community for several years.
Will you suggest creating two different versions of your ad: one that addresses those who are accultured well to U.S. culture and the other new to American culture. Why or why not?

An age cohort consists of people of similar ages who have similar experiences. Commonly accepted age cohorts (for those who are born post–World War 2 with rough estimations) are as follows:
The baby boom generation: People born between 1946 and 1964
Generation X: People born between 1965 and 1985 Generation Y: People born between 1986 and 2002 Generation Z: People born 2003 and later
Pick two of the four groups and compare and contrast their consumer behavior characteristics. Include social media, globalization, and COVID-19 pandemic in your analysis.

Mandatory for your post
I have answered all parts of the question. I have included headers and sub-headers.
I used text and credible sources to support my ideas and arguments and used proper APA citation and referencing.
My post is at least 350 words.

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