Social media in crisis communication: speed, trust and correction
A crisis rarely arrives as a tidy statement of facts. A customer posts a photograph, an employee sends a warning, and others…
Category: Social Sciences & Humanities
Explore social science and humanities guides on policy, culture, history and qualitative inquiry, with attention to evidence and context.
Rhetorical Analysis: Audience, Purpose, and Persuasion
Start with a specific act of persuasion Rhetorical analysis explains how a message tries to shape what an audience understands, values or…
Film Analysis: Form, Story, and Interpretation
Ask what a film sequence does Film analysis examines how moving images and sounds make meaning over time. A plot summary can…
Literary Close Reading: Form, Language, and Meaning
Begin with a passage and a question Close reading builds an interpretation from the details of a text: its words, images, syntax,…
Public Service Ethics: Integrity, Duty, and Trust
Identify the public decision and the duty Public service ethics concerns how officials use entrusted authority when decisions affect other people. A…
Public Administration Analysis: Capacity and Accountability
Define the public task and decision authority Public administration turns legal mandates and policy goals into services, rules and everyday decisions. To…
Urban Sociology Analysis: Space, Inequality, and Change
Frame a social question in a specific place Urban sociology studies how social relationships, institutions and inequalities take shape across a city.…
Social Movement Analysis: Mobilization, Framing, and Outcomes
Identify the movement and the question A social movement is sustained collective action around a claim or desired change, but its participants,…
Political Ideology Analysis: Ideas, Institutions, and Change
Define the ideas and the object of study Political ideology is a pattern of ideas about authority, social order, freedom, equality and…
Ethnographic Fieldnotes: Observation, Reflexivity, and Analysis
Record a setting before interpreting it Ethnographic fieldnotes are a record of observation, participation and the questions that arise in a particular…