Sam’s Club grocery

Insights and Segmentation

Segment a market to identify the target customer of your company’s product.

  • Which three types of primary research do you think would be most effective for your company’s product and why, and what ethical implications may exist for the types of primary research you recommend?
  • Who is the target customer for your company’s product?
  • What is the value proposition of your company’s product?

Product Strategy

Evaluate the brand equity of your company’s product, and recommend an ethical development process and life cycle management for your company’s product.

  • Describe the brand equity for your company’s product. Why is the differential influencing the brand can impose relative to competing brands?
  • Discuss the ethical implications of your company’s product, from development, through use, and to disposal. What strategic advantage can you develop based upon these practices?
  • Draft and share a product positioning statement for your Course Project company. Be sure to include
  • the target segment;
  • the target segment’s unmet need;
  • the product concept; and
  • specific points of product differentiation.

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