The word limit is 2400 words.
Read the case study, which you can find in the assessment area and on the study planner in Week 23, and answer the following questions:
- Using concepts and theories from Block 1, explain why Zoom places high
importance on innovation. You should consider how the various business
functions within Zoom integrate to facilitate innovation. (20 marks) - Using appropriate concepts and theories from Block 2, identify and discuss the
main threats and main opportunities that should be considered by Zoom as it is
pushed to undertake rapid expansion. Your answer should seek to integrate
evidence from the different business functions. (20 marks) - Applying concepts from Block 3, explain how Zoom seeks to nurture long-term
value creation. (20 marks)
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