Introducing a New Product and Service for Customers

Review the Phoenix Enterprises, Inc. case study scenario – Introducing a New Product and Service for Customers

The Phoenix CEO has just announced a momentous change for the company. He wants to begin constructing new facilities, each with the Phoenix’s best technology-enabled appliances and features, instead of adding technology solutions to customers’ existing facilities. This change will require many new employees with different knowledge, skills, and abilities than the current workforce. It will also require dramatically different approaches to marketing and sales. The HR Director asks you to help develop a strategic HR plan to deal with the change. The plan will support the change by proposing HR initiatives related to two of the following four strategic areas:

Talent acquisition (new employees)
Talent development (current employees)
Employee engagement
Incentivizing employees (compensation, benefits, recognition, employee health, wellness, welfare, work-life programs, etc.)

Determine:

Situational Metrics: Identify what metrics may be important in determining the right initiatives to support the change (for two of the four strategic areas described above: Talent Acquisition, Talent Development, Employee Engagement, and Incentivizing Employees)
Data Collection: Where would you find this data to support/identify the metrics you selected?
New for this week’s assignment: Identify potential ethical issues and/or risks related to your proposed data collection plan. Provide a risk mitigation plan as needed.

Collection Results: List the results of data collection (you can make up the numbers for this scenario)
Hypotheses: What are your hypotheses? Ensure each hypothesis describes the relationship you expect to find between metrics. Have one or more hypotheses for two of the four strategic areas described above: Talent Acquisition, Talent Development, Employee Engagement, and Incentivizing Employees
Test: Describe at least one type of statistical test that can help you prove or disprove each of your hypotheses. Remember, you want a statistically significant result to show the findings are not just found at random.
Findings: Summarize the outcome(s)/learning(s) of the analysis
Recommendations & Initiatives: Describe one human resources initiative for two of the four strategic areas described above (Talent acquisition, Talent development, Employee engagement, and Incentivizing employees). Describe what you would recommend, based on your findings (these should be supported by the findings in the prior step)
Impact on Business Objectives: For each recommendation/initiative, discuss the impact on each of Phoenix’s business objectives (Financial, HR, Innovation, Sales/Marketing).
In addition – Discuss if/how each strategic area recommendation/initiative impacts the other strategic areas.

2. Submit a slide Presentation:
– Individual assignment. Complete using the attached slide template: Week 7 – Final Assignment Slide Template-1.pptx Download Week 7 – Final Assignment Slide Template-1.pptx

Actions

– Directions are in the notes of slide 1

– APA style (references, citations)

– Develop a slide presentation for the HR Director. If you can’t fit all of the needed detail on your slides, including detailed speaker notes that convey what you would say in your presentation to the CEO.

– Should be 23 slides (cover, summary, 10 slides / strategic area, reference list)

3. To assist in developing your plan, go to the Student Communication Board. Note: this is an individual assignment, but you can discuss with your teammates, ask questions, share ideas, etc.

4. DON’T FORGET TO ADDRESS ETHICS AND RISK MITIGATION. In Week 7, you review information on ethics and risk mitigation. Make sure you add these details on your slides describing data collection.