Grady Health System

Resources for the state of Georgia’s Grady Health System.

1. Georgia Data Analytics Center. No date. State of Georgia of Healthcare Workforce. https://gdac.georgia.gov/health-0
2. Georgia Board of Health Care Workforce. 2023. Georgia Board of Health Care Workforce. https://healthcareworkforce.georgia.gov/?utm_source=gbpw.georgia.gov&utm_medium=redirect&utm_campaign=alias
3. Georgia Department of Public Health. 2021. Health data and statistics. https://dph.georgia.gov/about-dph/health-data-and-statistics
4. Grady Health System. 2023. About us. https://www.gradyhealth.org/about-us/

Overview
Using Grady Health System, complete a SWOT analysis on the organization overall.
Preparation
Use the provided template, SWOT Word Template [DOCX], for your analysis. Download the Word document to your computer, complete it according to the requirements below, and save it. Then submit your finished document to the assignment.
For more information on how to conduct a SWOT Analysis, watch the LinkedIn Learning video, Conducting a SWOT Analysis: https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fstrategic-planning-foundations%2Fconducting-a-swot-analysis-2%3Fu%3D57878161.
Instructions
As a first step, identify one or two of Grady Health System’s major competitors. Then, make sure your SWOT Analysis includes each of the following:
Step 1: Strengths
• Identify three examples of what Grady does better than (or at least equivalent to) the competition. These could include:
o Specific product attribute advantage.
o Brand perceived value.
o Company’s customer service.
Step 2: Weaknesses
• Identify three examples of weaknesses inside Grady that impact your ability to compete in the health care market. These could include:
o Culture.
o Patient safety.
o Lack of board-certified specialists.
o Shortage of nurses

Step 3: Opportunities
• Identify three examples of opportunities inside your organization from a standpoint of competing with other health care organizations. These could include:
o Magnet status.
o Telehealth services.
o E-check-in prior to arrival.
Step 4: Threats
• Identify three examples of events that could threaten the organization’s (or product or service’s) standing in the market. These might include:
o New competitor entry.
o Major product failure.
o Reduction in promotional spending.
o Customer changes.
o Changes in the market.
Scoring
• Identified three examples of what organization does better than (or at least equivalent to) the competition.
• Identified three examples of weaknesses inside organization that impact ability to compete in the healthcare market.
• Identified three examples of opportunities inside organization from a standpoint of competing with other healthcare organizations.
• Identified three examples of events that could threaten the organization’s standing in the market.