Ethical Marketing

This week we’ll discuss the role of ethics in marketing. Even if you’re not a marketer, at some point in your career you’re very likely to interact with this function. There will be times when marketing stretches the truth. And there will be times when marketing lies about what’s possible. Just like whistle blowing, when you encounter this in your career you’ll find it’s difficult to know if and when to speak up.
In the first book of Empire of Pain, you’ll get a feel for some of the aggressive marketing tactics Sackler invented and Purdue Pharma employed. We’re going to discuss some of these, using ethical frameworks.
What to do this week:

  1. Watch the video and read the Pharma code, links attached. and
    • 2. Read the first book of Empire of Pain: The Secret History of the Sackler Dynasty by Patrick Radden Keefe
  2. Go to the forum for your writing assignment. Post your initial post on time and meet the 3×3 requirement throughout the week.

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