Economic Analysis of a Domestic Firm

Select a Fortune 500 company (use this list for help identifying companies: (Links to an external site.)). Look up the company’s annual report (Fortune (Links to an external site.) conveniently provides links to the annual reports for these companies). In a paper, (you might find this link (Links to an external site.) helpful for reading an annual report):

  • Identify background information on the company, including the company name, ticker (stock) symbol, GICS Sector, and GICS Sub Industry.
  • Summarize the products the company produces and sells and who their target customers are.
  • Describe factors that could shift the demand curve for the company’s product(s) (see the risk factors discussed in the K-10).
  • Describe factors that could shift the supply curve for the company’s product(s) (see the risk factors discussed in the K-10).
  • Describe whether the company’s product(s) would be expected to have an elastic demand or inelastic demand.
  • Discuss the firm’s profitability with an explanation of the difference between accounting profit and economic profit.
  • Examine the costs the company incurs and discuss whether the majority of costs are fixed or variable in nature.
  • Describe the market structure that best describes the market the firm is in (see modules 5 and 6).
  • Analyze how the market structure affects the profitability and pricing power of the firm.

Adhere to the following standards:

  • Your paper should be 8-10 pages in length, not including the title or reference pages.
  • Your paper should include at least 5 scholarly (library, not Google) sources (use the Economics Library Guide  (Links to an external site.) to start your research).
  • Sources such as The Balance,, Investopedia, and similar websites are not acceptable.

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