Complete Part 1 of Digital Marketing Project:
Choose a tech company: See this article for examples:
Choose a tech company and address questions 1-3 in Part 1 of your paper. Review industry changes and direction to assist you in providing what trends, strategies, and technologies can be developed.
- What is the primary business and how are the platforms unique?
- Who are the consumers and what products and services are offered?
- What marketing strategies are used to grow and expand the business?
• The page requirement for Parts 1 & 2 collectively is 10-15 pages. This does not include the cover page or reference page.
• Include at least 5 references in total for both parts.
• KU online library:
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