Clients and Marketing Research Results

Overview

Marketing research has been around for more than a century. In the early days, marketing research was little more than a spin-off of the Census Bureau data. After World War II, psychology began to play a more integral role in marketing research, and, soon after that, the spread of television led to the study and testing of advertising commercials. In the 1960s and 1970s, marketing researchers began to work more with clients on using new ideas to make decisions. In recent years, the emphasis has been on generating information to improve the client’s decision making. Over this period, marketing research has become an integral part of the decision-making process.

Instructions

For your Clients and Marketing Research Results Assignment:

1. Search the Bible for a verse or verses that would guide a market research analyst as you prepare to work with your clients. Your clients will need to understand how to use the marketing results of research efforts to sell more products (increase top-line growth) or introduce new products.
2. State your Bible verse(s) and cite the book and verse(s) in current APA format.
3. In a minimum of 500 words, discuss the Bible verse(s) within the context of marketing research as well as within the context of the first 2 chapters of the textbook.

A suggested format for this assignment is as follows:

• First paragraph: discuss the Bible verse(s) from a biblical perspective. Provide context for the next 2 paragraphs.
• Second paragraph: discuss the theory of how marketing research efforts help firms with their marketing efforts. Include 2 scholarly resources (WSJ, Fortune Magazine, The Economist, etc. are all considered scholarly). Do not hesitate to consult the marketing research journals as well.
• Third paragraph: discuss and analyze the importance of the Bible verse(s) in tempering and guiding your marketing research efforts.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.