Challenges in Health Care Marketing

Assignment Content

Once your faculty marks this activity as complete in the gradebook, the Competency Assessment will open for you to submit.


Competency 1: Analyze health care marketing strategies from a financial and ethical perspective.

Think about marketing challenges in healthcare.

Reflect on the following in a minimum of 500 words:

How is economics in health care unique from other industries?
How is marketing in health care unique from marketing in other industries?
What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?
What marketing elements should be considered before a health care provider eliminates such a product or service?

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