Business Communication: Advertising Campaign and Individual Report

Assessment 1 – Advertising campaign (500 words maximum)

50% weighting

Since the Covid pandemic, UK travel agencies have experienced a huge loss of profits. For the past three years holiday makers have chosen to travel within the UK or not at all. Now that regulations have been lifted travel agencies are trying to renew people’s interest in holidays abroad.

Travel agencies have identified the following reasons that people do not want travel abroad

• Physical barriers – people are worried about getting Covid abroad and being stuck in another country. They are also worried about the lack of social distancing on the airplane and being in close contact with people who may have the virus.
• Emotional barriers – people are out of the habit of travelling and this makes them anxious about flying and going away from their country.
• Organisational structure barriers – people are worried about the lack of clarity in government policy and if new quarantine rules will be introduced or countries put on the red list.
• Information barriers – people are unsure what they need to travel, for example if they need PCR tests or a vaccine passport.
• Culture barriers – there is uncertainty about the rules and regulations in other countries and there is a lack of information and protocol about what will happen if there is a new variant or Covid-19 related crisis whilst overseas.

Task

Choose a travel agency and prepare two leaflets to send to the customers in its database. The leaflets should include relevant images and text and not exceed 500 words in total. Please provide references. Marks will be awarded for achieving the learning outcomes and your ability to provide two well-designed leaflets.

In your two leaflets, you should highlight:

• Common challenges and barriers to effective communication
• Effective strategies for overcoming communication barriers.

Marks will be awarded for achieving the learning outcomes and your ability to provide 2 well-designed leaflets with a balance of images and text. This assignment addresses the learning objectives below:

Common Assessment Criteria Applied	Marks available
Common challenges and barriers to effective communication (outlined above)	20
Effective strategies for overcoming these communication barriers	20
Leaflet design	40
Referencing	10
Academic English	10

Assessment 2 – Individual Report (1500 words maximum)

50% weighting

Task

The leaflets that you designed have now been sent to all customers in the database. You need to write a follow up report.

Your report should discuss some general theories of organisational communication. It must also evaluate the barriers you identified and outline the strategies implemented to solve these.

In your report, you should address the following:

• Discuss some general theories of organisational communication.
• Evaluate the barriers preventing people from booking holidays abroad.
• Outline the strategies your travel agency has implemented to overcome these barriers.

Marks will be awarded for achieving the learning outcomes and your ability to provide a well written report. This assignment addresses the learning objectives below:

Common Assessment Criteria Applied	Marks available
Discussion on general theories of organisational communication	25
Evaluate the barriers preventing people from booking holidays abroad	25
Outline the strategies your travel agency has implemented to overcome these barriers	25
Academic writing	15
Quality of referencing	10

Report Structure:

Ensure that the report has the following structure and contains the details outlined:

• Abstract
• Table of contents
• Introduction
• Analysis and discussion of all questions
• Recommendations
• Conclusion
• Reference List following Harvard referencing and in-text citations throughout

FORMATTING AND LAYOUT

Please note the following when completing your written assignments:

1. Writing: Size 12 and Times New Roman or Arial font.
2. Style: Academic English.
3. Focus: Focus only on the tasks set in the assignment.
4. Document format: 1. Leaflets and notes 2. Report.
5. Provide a clear title, course, and ID number on a cover sheet. 
6. Provide a bibliography using Harvard referencing throughout.
7. Research: Research should use reliable and relevant sources of information e.g., academic books and journals that have been peer reviewed. 

These assignments address the following Learning Outcomes:

• LO1 – Describe and analyse the purposes and principles behind different forms of organisational communication.
• LO2 – Identify common challenges to effective communication.
• LO3 – Devise and develop strategies for overcoming communication barriers.
• LO4 – Evaluate the communication practices at individual and organisational levels.