Business Start-up Proposal and Export Strategy

Task Overview

You will develop a business start-up proposal, and export strategy, for a business to offer a new or substantively improved product or service.

Course Learning Outcome Assessed

1. Demonstrate an understanding of the role of entrepreneurs and SMEs in the national and global economy
2. Analyse the characteristics of SMEs and the implications for their internationalisation
3. Identify and critically evaluate SME internationalisation approaches
4. Analyse the processes for new service and product innovation

Assessment Brief

 Your proposal will:

• Present your ideas as though pitching to potential investors/funders for your new venture.
• Outline and justify your start-up business model for the domestic market e.g. value proposition, target customers, distribution strategy, resources, partners, activities and costs
• Analyse international market potential and risks for the business.
• Identify and justify one selected international market and articulate and justify an export strategy for that market
• Draw on secondary research of the domestic and export market, selecting factors that you consider to be most relevant for the business to compete domestically and internationally
• Draw on relevant theoretical concepts from the INTB862 paper
• Use appendices as needed to provide supporting material
• Acknowledge all sources of information

Cover Page

Executive Summary

Table of Contents

1.0 Introduction

2.0 Discussion section (do not use the word ‘discussion’ as a heading please)

3.0 Analysis (use appropriate headings…

3.1 XXXX … and subheadings)

4.0 Conclusion and recommendations

Reference list (do not use a bibliography)