Product Idea: InstaHaven – Pop-Up Relaxation Zen-Den Capsule Category: Business and Consumer Market, Physical Product Description: A portable relaxation pod that pops open in seconds to create a private, soundproof space for meditation, work, or naps. Equipped with customizable lighting, aromatherapy, and soundscapes. Key Features: Compact, foldable design for portability. Integration with apps for guided relaxation or productivity boosts. Noise-cancellation technology for complete isolation. Target Problem: Addresses the need for personal space and relaxation in crowded or busy environments.
Sample SWOT analysis is attached for reference.
Assignment
- Introduction
- Discussion of the product and brand, origin of the idea, importance/purpose of the product, reason why consumer should care, what customer need will be met or problem resolved by the product
- Situation Analysis
- Industry analysis
- Customer analysis
- Company analysis+ Competitive analysis +Core competency and sustainable competitive advantage of your business (brand/product)
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