Marketing Plan for Start Up Business for “Medical Equipment Accessory”

– Must include highlights w/speaker notes;

– Must include at least 5 reputable business source citations for numbers using qualitative and quantitative analysis.

Slide 1: Market size and estimations: market size and estimations are provided in terms of volume (Million Units) and revenue ($ Millions) considering 2020-2021 as base year and market forecast will be given from 2023 to 2028

Slide 2 Market research: (Graph w/comparable data side by side) Detailed research about current market trends, customer needs, industry sales volumes, and expected direction.  Must include: The global medical accessories market segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region.

•        How much money in billions is spent on personal protective equipment namely N95 respirator face masks per region

•        How much money is spent in each sub category of

      six sub-segments:

      Construction, Manufacturing, Mining, Healthcare, Utilities and Transportation & Storage.

Slide 3 Marketing objectives of the business: The objectives should be attainable and measurable – two goals associated with SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Current business marketing positioning: Initial purchase of 1,000 units. Product to be sold at $19.99 with $1.50 per product cost and 1.50 per packaging. An analysis of the current state of the organization concerning its marketing positioning.  Needs to have a 3 year projection.

Marketing activities: A list of any actions concerning marketing goals that are scheduled for the period and the indicated timelines.

Side 4: Key performance indicators (KPIs) to be tracked

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