Expression of the Marketing Message

The marketing message may be conveyed in words or pictures and through a variety of media such as advertisements, mailers, and billboards. The marketing message is usually compact, and a great deal of work goes into getting the expression right. Sometimes, weeks and months of marketing analysis and strategizing may be distilled into a single sentence or image.

Define the marketing message for a hypothetical Web design service. Give reasons for your choices.

Draft at least two items of communication for the marketing message. You may choose any format. Write a brief note to explain the communication you have developed.

Compare your marketing message and reflect if you are on the right track.

Write your initial response in 2–3 paragraphs. Apply APA standards to citation of sources.

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