Digital Marketing

Background of Organisation

The Purpose of Enhanceo is to support Injectable Aesthetics Clinics with Visibility, Promotions & Bookings. Enhanceo aims to create a go-to platform to search for aesthetics treatments, compare the market and rate and review your experiences. My surgical training taught me about the significance of patient safety and gave me an appreciation of the importance of ensuring that people can find reputable aesthetic practitioners. I became aware that the growing aesthetics industry is under-regulated and therefore there is a need for those seeking aesthetic treatments to have the assurance of finding and working with reputable practitioners. To address this issue, I developed a platform for cosmetics clinics to promote their business services (facial injectable treatments) and related events. The app allows clients to leave ratings and reviews. This can be done independently and creates community accountability.

Project Type

Marketing

Project Brief

Issue: I would appreciate research into & development of a suitable digital marketing strategy for the Enhanceo App service.
Background: I have created an Instagram page @EnhanceoApp, but I have not started to post or grow a following yet. In the future, I would be interested in Youtube to take advantage of the power of video to connect with my ideal clients organically too.
Outcome: The desired result would be to develop and implement a consistent content calendar for instagram, with calls to action to engage with posts or subscribe as App users. Seeing organic growth in the Enhanceo social media following, developing an engaged audience and community that finds my content valuable, and buys or recommends.