Overview
After conducting and writing up the results of your Marketing Research Questions: Part 1 – Sources of Competitive Advantage Assignment, you have been hired by one of the major banks you just researched. The bank is interested in taking market share from PayPal and expanding its online banking presence.
Instructions
In a Word document, develop survey questions that could be analyzed by various statistical techniques using SPSS. You are to develop a minimum of 3 survey questions for each of these topics:
- Retirees and Americans 55 years and older are responsible for over half of the nation’s wealth. Note: demographic questions will not suffice here.
- Current banking and PayPal practices.
- Future banking and online banking products for the target market/market segment (ages 55 and older).
Your grade for this assignment will be based on your creative questions. These are designed to help the bank develop new online banking products/services. Review the textbook and other questionnaires to guide you in this assignment.
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