Business Unit Strategy PowerPoint

Business Unit Strategy PowerPoint
For your Individual Mid-Term Project, you will apply a competitive strategy (Differentiation, Focus or Low-Cost Leadership) to a selected business unit in the corporation (each team member pick one).
Here is the suggested outline for you to follow with your PowerPoint presentation.

Week 4
Business Unit Strategy PowerPoint
For your Individual Mid-Term Project, you will apply a competitive strategy (Differentiation, Focus or Low-Cost Leadership) to a selected business unit in the corporation (each team member pick one).
Here is the suggested outline for you to follow with your PowerPoint presentation.

1. Mission (Come up with your own)
2. Vision (Come up with your own)
3. Values 
4. External Analysis (SWOT)
5. Internal Analysis 
6. Core Competencies
7. Identify overall Strategy (Low-Cost Leadership, Differentiation, Focus)
8. Identify Strategic Goals (SMART)
9. Implement Plan to Reach those Goals
10. Establish a control mechanism for this strategy
11. Department Level implementation (using your major as a backdrop)
12. Wrap it up with a conclusion 
13. Don’t forget references

In addition to this business unit strategy, you will demonstrate how the corporate and business unit strategy will be applied at the department level using your concentration. For example, if your concentration is accounting and your group’s corporation was Disney, you might pick Parks and Resorts as your Business unit then discuss (in a couple slides) how the accounting department at the Magic Kingdom would execute this strategy. At the same time, your marketing group partner might pick Disney Consumer products as his business unit and discuss how the strategy will be implemented at the functional level (Marketing Department) under the Disney Stores.

a. Content, Analysis, Examination, and Application of Corporate strategy to Business and departmental/functional level 70/100
b. Length 10-15 Slides = 10/100
c. Format, (Appropriate to the material presented) = 10/100
d. Sources List all references (including text) and provide citations = 10/100

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