A business plan requires students to investigate one particular company in considerable depth and detail.
Collaborate with your team to write a business plan for your corporation.
Your paper should include six references.
Due on Wednesday of Week Eight.
The paper should use six sources and be 10-15 pages in length.
This plan should be collaborated as part of a group using your team’s discussion threads in Weeks Seven and Eight but will be turned in individually. Each team member will turn in the same final draft of your team’s Business Plan.
Your plan should be focused at the corporate level (100 points). This counts as your final exam and is worth 25% of your overall grade.
Example format:
1. Cover sheet/Title Page
2. Table of contents
3. Executive summary
4. Mission (Your revised mission statement)
5. Vision (Your revised vision statement)
6. The company (Analysis/SWOT)
7. The market (Analysis)
8. Production, engineering, and/or technology (Overview/how
they do what they do)
9. Sales and marketing (Overview)
10. Management (Bios of Key Personalities)
11. Financials (Analysis of financial statements, key
metrics)
12. The Strategy (Growth, Stability, Retrenchment,
Combination)
13. Strategic Goals (SMART)
14. Implementation (Goals into steps on a timeline)
15. Controls (Ways to ensure the goals are being met)
16. Conclusion (Wrap it all up). Summarize with a statement that displays confidence and control. Hit on the major points and overall strategy.
17. References
***Note Supporting Documents (Tax Statements, Letters of Intent, etc.) are not required for this business plan.
a. Content, Team Engagement, Analysis, Examination and Application = 70/100
b. Length 2500-3000 words = 10/100 (No penalty for exceeding word count)
c. Format, APA, Time New Roman 12 Pt, Cover Page= 10/100
d. Sources list all references (including text) and provide citations = 10/100
At this point, you should have an excellent understanding of business strategy and business planning at the Corporate, Business Unit and finally the Department or Functional levels.
So how does this all fit? A strategy which has been codified by the company leadership becomes the business policy.
We submitted the attached Power Point last week re the Strategic Planning Process, this should expand on this in the form of a business plan.
My part of this assignment is section 1-5.
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