In making strategic choices, a company must understand the challenges, opportunities, and future trends, both inside and outside its chosen industry and markets. This requires a company to clearly define the industry and markets in which it exists as well as how it would like to operate within this context.
For this discussion, find an example of a company that you feel was either successful or unsuccessful in bringing a product or service to market. Then, provide your own assessment and critique of how effective (or ineffective) that company was in their endeavor and why.
In your discussion responses to your classmates, compare the various cases they presented in their posts; and, then choose one or two and delve into why something worked (or didn’t). Add to the discussion by addressing any key points you think are missing; or, are present and significant by being used well.
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