Review a scholarly article found in the Purdue Global Library on global marketing research. The article you choose from the Library should be based on the topics of “competition in the global environment” and/or “communications in the global environment.” Your marketing research article should meet the following criteria:
The marketing research article must be relevant to a specific industry, business, or product.
The marketing research article must be published in a peer-reviewed academic journal.
The marketing research article must be published within the past 10 years.
The marketing research article should have some relationship to global marketing research from a communication and competitiveness perspective.
Describe the Article: Use descriptive writing technique to share information about this article.
Interpret the global marketing research conducted in the article by providing details about the purpose of the study. Review these questions for the study.
Explain two (2) key points pertaining to the objectives of the global marketing research conducted in the article.
Interpret the global marketing research conducted in the article by providing details about the findings of the study.
Review this tutorial on the Searching Mindset in the Library for searching for information.
Explain Data Collection Methods: Use concepts from your textbook and additional research on data collection methodology to explain the following topics.
Explain three (3) key points on how the data was collected and analyzed.
Competitive Market Research: Use competitive analysis techniques to describe the competitive environment.
Identify three (3) key points that affect a competitive environment in the article. Provide reasoning.
External Influences: Descriptive writing technique will come in handy to address the external influences in relation to marketing research.
Lists one (1) external marketing factor (political, economic, social, technological, legal, environmental) that plays a role in the global marketing research article.
Explain how the external factor plays a role in the global marketing research article.
Compare one (1) marketing research theory to the role that the external factor plays in the global marketing research article (sampling techniques, research design of the article, etc.).
Critical Thinking: Clarify the issues and topics discussed in the article.
Demonstrate critical thinking and provide facts.
Ensure the flow of the essay is logical.
Use headings to outline your topics in the writing and to control the flow of ideas for the reader.
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